Sports Pride Promotion campaign spreads the word on LGBTQ-friendly Osaka!

Osaka’s sports teams and orgs have come together in support of the LGBTQ community with the Sports Pride Promotion campaign!

With Expo 2025 Osaka, the world's next biggest event, coming soon, all eyes from around the world are on Osaka. As Osaka aims to become Asia’s number one LGBTQ-friendly city, the Osaka Convention & Tourism Bureau is collaborating with local sports teams and organizations to express support for the LGBTQ community with the Sports Pride Promotion campaign, where athletes and players will wear rainbow-colored accessories and uniforms during select matches. With Asia’s first-ever IGLTA (International LGBTQ+ Travel Association) Global Convention coming to Osaka in 2024, Osaka is ready to show the world just how diverse and friendly a destination it is for all travelers.


Campaign Overview
The jerseys, captain’s armbands, and more worn by athletes will feature rainbow colors to signify support for the LGBTQ community. Specific items vary by match. Venues for participating matches will also be holding lotteries for visitors to win autographed goods of each sports team if you answer a questionnaire! Overseas visitors can receive a special English leaflet produced by Time Out Osaka that features 10 LGBTQ-friendly spots across Osaka. Visitors from within Japan can earn a chance to win autographed goods through the Osaka Convention & Tourism Bureau’s official LINE account, supported by NEC.


For the full match schedule and for more information, take a look at the official website: